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AMAs and Reddit go together like peanut butter and jelly. As part of my remit on the social media team, I both promote and enhance AMA material when possible.
Video AMAs with top-tier talent
Using a toolkit of easily replicable videos, I worked with the likes of Netflix and the USA Olympic team to make AMAs more visual. Video AMAs were shot at press junkets and edited internally.
Introducing the new and improved AMA tool
In May 2024, Reddit rolled out new tooling that significantly simplifies hosting AMAs for users, both famous and not. To support the product launch, I worked with our sales and business development teams to take an all-out promotional approach. Multiple times per week for a month (nicknamed AMAy), I shared graphics and details promoting AMAs to continue to expose users to the tool and enhance brand partnerships.
