Thom Fusco

Thom Fusco

Experience

Reddit, Inc. | New York, NY

Social Media Senior Associate (January 2023 - Present) | Social Media Associate (June 2021 - January 2023)

  • Oversees Reddit's consumer-facing social presence across platforms (TikTok, YouTube, Instagram, X, Facebook, LinkedIn, Threads, Reddit) with 5.5M followers, increasing impressions by +21% YoY and follower count by 25% YoY in 2023.

  • Operated as team lead for 7 months during manager’s leave, advancing H2 2023 & H1 2024 strategy and owning all cross-functional relationships with teams ranging from legal to creative.

  • Led $RDDT IPO social media strategy (92% positive-neutral sentiment) in collaboration with Reddit's internal creative team and NYSE's marketing team, maintaining Reddit's "brilliantly absurd" nature while supporting a stringent, financial endeavor and adhering to SEC regulations.

  • Launched net-new TikTok presence (+1.1M followers in 2 years) and built Reddit’s social video capabilities from scratch by repurposing high-value on-platform content, on-the-street interviews, and utilizing brand mascot, Snoo.

  • Acts on camera for a variety of social videos including on-the-street interviews and trending formats on behalf of the brand.

  • Established best practices for Reddit’s international social presence in priority markets, such as the UK and India, while advising international channel managers on how best to identify quality user-generated content and create engaging social assets.

  • Executes product launch social campaigns in close collaboration with Go-To-Market teams. Notable product launches include Reddit’s Brand Refresh, new AMA tooling, Reddit Recap (2021, 2022, 2023), and two Webby Award-winning campaigns for both r/place 2022 & 2023 activations.

  • Delivers robust social listening reports with data sourced from Brandwatch for key corporate moments, including Reddit’s IPO, public flip, and quarterly earnings. Templatized delivery format for consistent reporting.

  • Collaborates with external business partners like Netflix and the US Olympic Team to create promotional AMA videos for upcoming titles/events while adhering to Reddit's voice and tone.

  • Trendspots daily to ensure the Reddit brand maintains relevancy in a competitive social landscape. Keeps a pulse on transient cultural trends to swiftly apply to branded content.

  • Spearheads communications and organizes community-building events for LGBTQSnoo, Reddit's LGBTQIA+ employee resource group.

GLOW Social & Digital Agency | New York, NY

Social Media Manager (March 2020 - May 2021)

  • Designed and implemented cross-platform social media strategies for clients including Hulu, Showtime, Nickelodeon, and Spotify. Supervised editorial calendars to ensure brand voice and content quality across campaigns.

  • Developed platform-specific KPIs and social benchmarks to measure success on show-specific campaigns.

  • Managed client social media platforms (Twitter, Instagram, Facebook, TikTok) by posting daily content, engaging with followers, and conducting weekly performance reporting to measure growth.

Associate Producer (August 2019 - March 2020) | Production Assistant (December 2017 - August 2019)

  • Staffed across Animal Planet, Science Channel, and Discovery Channel social media accounts. Oversaw the digital presence of shows from concept to execution.

  • Produced and edited original, short-form videos from user-generated content according to Animal Planet brand guidelines in Premiere Pro and After Effects.

  • Conceptualized shoots and coordinated with studio operations, public relations, and production teams to execute. Projects often included priority talent, such as the Irwin Family.

Discovery, Inc. | New York, NY

Education

Bachelor's Degree, Journalism and Mass Communication
Minor in English Literature

The George Washington University |Washington, DC

Skills

Industry Knowledge: Creative strategy, trend-spotting, social listening and reporting, social media management, community engagement, content creation (video editing, graphic design, copywriting), project management

Tools & Technologies: Adobe Creative Suite (Premiere Pro, After Effects, Photoshop), Canva, social media management tools (Sprout Social, Spredfast, Later, Social Bakers), social media listening tools (Brandwatch, Sprout Social)