Shameless
As part of the series finale season premiere plan, I ideated various ways to engage with Shameless’ die-hard fans. To create the ultimate fan experience, we launched a 10-Day Bender across Instagram, Twitter, and Facebook where fans could complete various challenges in order to win prize packs. In addition to concept ideation, I also community managed during this premiere phase and source fan information for the prize pack giveaway. I was responsible for editorial calendar management and copywriting. This campaign won a Shorty Award.
Sexology
Quibi wanted to promote Sexology for the month of September, National Sexual Health Month. As part of our campaign to garner buzz around the title, I manned Quibi’s twitter account and hosted a Sext Shan Anything stunt.
Working with Quibi and the show’s main talent, Shan, my team and I compiled hundreds of facts from the show’s 120+ episode run. It was essential that all responses, videos, and graphics mirrored the tone and style of the show.
American Dad
While working on American Dad, I managed the show’s TikTok page. My responsibilities included pulling clips from premiering episodes for the account and daily community management.
In addition to pulling weekly episodic clips, I also scripted topical videos based on TikTok trends to help boost the page’s visibility.
Crikey! It’s The Irwins
I worked with the Irwins since the inception of their show in 2018 through season 2 in 2020. For season 2 promotion, I sat down with them in the studio and produce several social videos. This video, Get To Know The Irwins, was one of six videos shot during that shoot.
Show promotion also included weekly Instagram stories that I edited from 1-2 minute clips from the show.
Puppy Bowl
Every year during Puppy Bowl’s shoot, my team set up our own digital studio where we would produce our own editorial content. Videos we produced most of the time had nothing to do with Puppy Bowl itself, but instead served as companion content.
During the shoot, I set up seamless backdrops and lights, helped with filming (on a Canon C300) and with audio, and produced several social videos.